If you run an ecommerce store, you already know how tough it can be to get noticed online. No matter how great your products are or how clean your website looks, if people can’t find you in Google, you’re missing out on sales. SEO for ecommerce businesses is about more than just traffic. It’s about showing up when buyers are ready to make a purchase.

The problem is, too many stores make simple SEO mistakes that quietly kill their sales. Let’s walk through the ten most common ones and how you can avoid them.

1. Ignoring Meta Titles and Descriptions

Your meta title and description are what shoppers see in search results. If they aren’t clear and compelling, people will scroll right past you.

• Weak: “Home – Shoes Online”

• Strong: “Buy Men’s Running Shoes Online | Free Shipping”

Think of these as your storefront sign on Google. Get them right and more people will click through to your site.

2. Using Keywords the Wrong Way

Keywords matter, but a lot of stores either overstuff them or barely use them at all. That leaves Google confused about what your page is really about.

Instead of broad terms like “shoes,” try more specific ones like “lightweight men’s trail r unning shoes.” These long-tail keywords match exactly what people are searching for, and they bring in shoppers who are ready to buy.

3. Skipping Product Descriptions

Too many stores just copy and paste manufacturer text or skip descriptions altogether. Shoppers want details. Descriptions help them trust your product and help Google understand your page.

Write clear, unique product descriptions that answer common questions. You’ll show up higher in search and close more sales.

4. Forgetting Alt Text on Images

Ecommerce stores are built on product images, but without alt text, you’re leaving a lot on the table. Alt text makes your site more accessible and tells Google what’s in the image. That means your products have a better chance of showing up in image search results too.

5. Letting Your Site Load Too Slowly

If your site takes more than 3 seconds to load, shoppers bounce. Slow websites also hurt your rankings in Google.

Compress your images, use caching, and make sure your hosting is reliable. A faster site means happier customers and more sales.

6. Not Optimizing for Mobile

More than half of ecommerce traffic comes from mobile. If your site isn’t mobile-friendly, you’re losing customers every day.

Make sure your site looks good and works smoothly on phones. Navigation should be simple, checkout should be easy, and everything should load quickly.

7. Weak Internal Linking

Internal links help guide shoppers and search engines around your site. Without them, people can get lost and Google might miss important pages.

Link related products, categories, and even blog posts together. Think of it as creating little paths that lead customers straight to checkout.

8. Ignoring Technical SEO

Things like broken links, missing sitemaps, or duplicate product pages hurt your rankings and frustrate customers. Ecommerce sites with lots of products are especially vulnerable.

Regularly audit your site and clean up technical issues so Google can crawl it without problems.

9. Skipping Local SEO if You Have a Storefront

If you have a physical location, don’t forget about local SEO. Many shoppers search online before walking into a store.

Claim your Google Business Profile, collect reviews, and make sure your location info is consistent across directories.

10. Not Tracking Your SEO Results

SEO is never “set it and forget it.” If you’re not monitoring your results, you won’t know what’s working.

Use tools like Google Search Console or SEMrush to see which keywords are bringing in traffic and where you’re losing opportunities.

Final Thoughts

SEO is one of the best investments an ecommerce store can make, but only if it’s done the right way. By avoiding these mistakes, you’ll bring in more shoppers, build trust, and increase sales.

At Advertai Marketing, we help ecommerce businesses grow by combining smart SEO with beautiful web design. We’ll make sure your store looks amazing and shows up where it matters most.

👉 Ready to stop losing sales to simple SEO mistakes? Contact us today and let’s get started.