5 Website Features That Build Client Confidence in Law Firms
- Garrett Leonard
- Sep 3
- 2 min read
Before someone ever picks up the phone to call a lawyer, chances are they have already visited your website. In many cases, this first digital impression determines whether they feel confident moving forward with your firm or searching for another.
A professional website is more than an online business card. It is a tool that reassures clients they are in capable hands. Following law firm website best practices ensures your site not only looks professional but also builds the trust needed to turn visitors into clients.
Professional Design and Branding
Why it matters: The overall look and feel of your website creates an immediate impression about your practice.
Best practices include:
Clean, modern design that avoids clutter
Consistent fonts, colors, and imagery
Branding that aligns with your firm’s identity
Strong branding is one of the most important law firm website best practices because it sets the tone for every client interaction online.
Clear Attorney Bios and Credentials
Why it matters: Clients want to know who they will be working with before they ever call.
Best practices include:
Detailed bios highlighting education, bar admissions, and years of experience
Professional photos for a human touch
Transparency about qualifications and areas of focus
Making attorney credentials easy to find is a proven law firm website best practice that builds trust quickly.
Client Testimonials and Case Results
Why it matters: People trust the experiences of other clients when making decisions about legal representation.
Best practices include:
Adding testimonials and reviews directly to your website
Highlighting anonymized case results or outcomes when appropriate
Featuring client stories in both written and video formats
Showcasing reviews and real experiences is one of the most powerful law firm website best practices for building credibility.
Easy-to-Find Contact Information and CTAs
Why it matters: If potential clients cannot reach you quickly, they may choose another firm.
Best practices include:
Prominent phone number, email, and office address on every page
Clear calls to action such as “Schedule a Consultation”
Secure contact forms and optional live chat
Making communication simple is central to law firm website best practices because it shortens the gap between interest and action.
Secure, User-Friendly Website Experience
Why it matters: Clients will not trust a firm if their website feels outdated, slow, or unsafe.
Best practices include:
HTTPS security to protect visitor data
Fast-loading pages for a smooth user experience
Mobile-friendly design for clients browsing on the go
Clear navigation to find information easily
Prioritizing usability and security is an essential part of law firm website best practices.
Conclusion: Building Confidence Before the Consultation
Your website often determines whether a potential client decides to call your office or keep searching. By:
Investing in professional design
Showcasing attorney expertise
Sharing testimonials and results
Making contact simple
Ensuring a secure, user-friendly experience
You give visitors every reason to trust your firm. Applying law firm website best practices ensures your site inspires confidence and encourages clients to take the next step.
Ready to strengthen your law firm’s website and inspire client trust? Contact us today to start building a site that works for your practice.
