Consultant Website Checklist: What to Include (and What to Leave Out)
- Garrett Leonard
- May 2
- 2 min read
Your website is often the first impression a potential client has of your consulting business. It's your digital handshake, portfolio, pitch deck, and trust-builder all in one.
But here's the thing: most consulting websites are either too vague, too cluttered, or too focused on you, not the client.
This checklist is here to help you fix that.
Whether you’re building from scratch or refreshing your site, here’s exactly what to include—and what to skip—for a consultant website that actually converts.
✅ What to Include on Your Consultant Website
🔹 Clear Positioning Statement (Top of Homepage)
What you do
Who you help
The result you deliver
Example: “Helping SaaS founders scale sustainably through strategic consulting.”
🔹 Services Overview
Name of service or package
Who it’s for
Key outcomes or benefits
Tip: Use simple, client-focused language.
🔹 Call-to-Action (CTA) Buttons
Visible and repeated (top, middle, bottom)
Action-focused: “Book a Strategy Call,” “Let’s Talk,” “Schedule Your Consultation”
🔹 Client Testimonials / Case Studies
Real names, companies, and measurable results
Optional: Before/after stats, short videos, logos
🔹 About Page
Brief background
Relevant credentials or experience
Personal photo to build trust
🔹 Discovery Call or Contact Page
Embedded scheduling tool (e.g., Calendly)
Clear description of what to expect
Short intake form (optional)
🔹 Blog or Resources (Optional but Valuable)
Educational content builds authority
Use posts to drive traffic and support SEO
Include CTAs at the end of posts
🔹 Mobile Optimization & Fast Load Time
Responsive on all devices
Loads in under 3 seconds
Easy navigation and clear CTA buttons on mobile
❌ What to Leave Out
🚫 Vague, Buzzword-Filled Language
Avoid: “Innovative solutions for scalable synergy”
Use clear, outcome-driven messaging
🚫 Overly Long Bios or Walls of Text
Keep it skimmable and client-focused
Clients want to know how you can help them
🚫 Hidden or Passive Contact Info
Don’t bury your booking link
Always offer a clear next step
🚫 Irrelevant Services or Outdated Info
Streamline your offers
Update your site regularly to reflect current work
🚫 Too Many Pages or Navigation Overload
Keep it clean: Home, Services, About, Contact (+ Blog/Results if needed)
🎯 Final Tip
Your website should do one main job: help the right people feel confident enough to take the next step. Keep it clear, simple, and focused—and let the results speak for themselves.
Need a site built for conversions?
👉 Advertai Marketing helps consultants create websites that work.
