How to Use Your Website to Book More Discovery Calls
- Garrett Leonard
- Apr 28
- 4 min read
Smart strategies for consultants and agencies who want to turn website visitors into qualified leads.
As a consultant, your time is your product—and a discovery call is often the first step in turning a visitor into a client. It's where relationships begin, challenges are identified, and solutions are introduced.
But here's the challenge: if your website isn't set up to consistently drive people to book those calls, you're likely missing out on serious opportunities.
In this guide, we’ll break down how to use your website to strategically generate more discovery calls, qualify leads, and grow your consulting pipeline.
Why Discovery Calls Are Critical for Consultants
Discovery calls aren’t just sales tactics—they’re trust-building conversations that:
✅ Allow you to assess fit before diving into a proposal
✅ Help potential clients understand your value and process
✅ Create a personalized experience that increases conversion rates
✅ Save time by filtering out unqualified leads
And your website should be working 24/7 to help you book more of them.
1. Make Your Call-to-Action (CTA) Clear and Client-Focused
The most common website mistake consultants make? Burying the CTA or using generic language.
Where to Place Your CTA:
Hero section of your homepage
Bottom of your services or about page
Site navigation (as a standout button)
In blog posts and case studies
On a dedicated “Discovery Call” page
Effective CTA Examples:
“Book Your Free Consultation”
“Schedule a Strategy Call”
“Let’s Talk About Your Business Goals”
“Apply for a Discovery Session”
💡 Tip: Keep your CTA benefit-oriented—make it about them, not you.
2. Embed a Frictionless Booking System
A smooth scheduling experience is essential. Avoid contact forms that say “we’ll get back to you.” Instead, let them book instantly.
Recommended Tools:
Calendly
Acuity Scheduling
HubSpot Meetings
Dubsado or HoneyBook (for service-based businesses)
Booking Page Must-Haves:
Real-time calendar availability
Short description of what the call includes
Simple intake form (name, company, main challenge)
Confirmation and automated reminder emails
📌 Pro Tip: Embed the scheduler directly into your site—don’t redirect away.
3. Build a Conversion-Optimized Discovery Call Page
A dedicated “Book a Call” or “Schedule a Consultation” page gives you a focused opportunity to sell the value of the call.
What to Include:
Headline: Focus on a key pain point or outcomeEx: “Let’s Solve the Bottlenecks Holding Your Business Back.”
Intro Paragraph: Briefly explain who you help and how
What They’ll Get: Outline 2–3 takeaways from the call
Your Photo/Bio: Build trust with your face and expertise
Embedded Scheduler: Make it actionable on the spot
4. Use Case Studies or Testimonials Near Booking Sections
Social proof reduces hesitation and increases trust—especially in high-ticket consulting.
Place Testimonials Near:
Discovery call CTAs
Below your scheduling tool
On your homepage or service pages
📣 Use quotes that speak to results, clarity, or client experience.Ex: “After one call with [Your Name], we restructured our pricing and doubled our margins.”
5. Anticipate Questions with a Mini FAQ
You might lose leads because they’re unsure what to expect. Address common objections upfront:
Questions to Answer:
“What will we cover on this call?”
“Is there a cost or commitment?”
“How long is the session?”
“What happens after the call?”
📌 Add this to your booking page or as a collapsible FAQ near your CTA.
6. Leverage Your Blog or Content to Drive Bookings
If you're writing articles, producing insights, or sharing frameworks—make them work harder for you.
How:
End each post with a CTA like:“Want to apply this to your business? Schedule a strategy session.”
Link internal blog topics back to your booking page
Use downloadable resources (lead magnets) to offer a follow-up call
💡 Content that educates also primes potential clients to trust your expertise.
7. Optimize for Mobile & Speed
If your site is clunky on mobile or slow to load, people will bounce before booking.
Make sure your site is:
Mobile-responsive
Fast (under 3 seconds to load)
Easy to navigate with visible CTAs
Simple to use with one-click scheduling
📱 Over 60% of web traffic is mobile—don’t overlook this.
8. Add Scarcity or Urgency—Strategically
A little urgency helps move leads from “maybe later” to “let’s do this now.”
Ways to do this:
“Only 3 consulting slots open this month”
“Free sessions available until [specific date]”
“Limited space for Q2 onboarding—schedule your call today”
⚠️ Be authentic. Don’t fake scarcity—it damages trust.
The Bottom Line: Your Website Should Book Calls on Autopilot
The most effective consulting websites don’t just “look professional.”They work behind the scenes to:
Build trust
Clarify your value
And drive qualified leads into your calendar
Your discovery call isn’t just a touchpoint—it’s the gateway to your next contract. Make your website a strategic tool to fill your pipeline with ready-to-talk prospects.
🛠 Need a Website That Books Calls and Builds Authority?
At Advertai Marketing, we build high-converting websites for consulting firms and solo consultants. Whether you’re selling strategic services, fractional leadership, or specialized expertise—we’ll help you turn traffic into trust, and trust into booked calls.
