How to Write Property Listings That Close Deals Faster
- Garrett Leonard
- Jul 11
- 3 min read
You might be surprised by how much a well-written property listing can impact both the speed and price of a sale. For example, listings with professionally taken photos consistently sell faster—and for more money—than those without. And it’s not just about the photos. The way you write your listing plays a huge role in catching a buyer’s eye.
Ready to turn browsers into buyers? Here’s how to write a real estate listing that moves properties faster and with less hassle.
Why Great Property Listings Matter
Did you know that even a word like “cute,” which sounds positive, can hurt your listing?
In real estate, word choice matters. The wrong phrase can send the wrong signal and push serious buyers away. That’s why your listing should do more than just describe a house—it should highlight what makes the property special and speak directly to the buyer you’re trying to attract.
Know Your Audience First
Before you start writing, ask yourself, Who is this property really for?
A growing family?
A first-time buyer?
Someone downsizing?
A pet owner?
Tailoring your listing to speak to your ideal buyer helps you connect faster and more effectively. For example, if the home is near a great school, mention it right away—parents will immediately take notice.
Step-by-Step: How to Write a Real Estate Listing That Sells
1. Start With a Strong Opening Line
The first line is your hook. It should grab attention—fast.
Skip the overused phrases like “won’t last long” or “must see.” Instead, lead with something specific and appealing:
“Tucked on a quiet cul-de-sac, this bright 3-bedroom home offers scenic mountain views and an updated kitchen built for entertaining.”
This sets the tone and invites buyers to keep reading.
2. Highlight What Makes It Unique
What sets this property apart?
A wraparound porch?
Custom cabinetry?
A skyline view?
Be specific and paint a picture, but stay honest. Avoid exaggerations like “perfect” or “flawless”—they can set unrealistic expectations and erode trust.
3. Be Clear and Concise About Key Features
Buyers are scanning for the basics, so don’t bury them in a wall of text.
Call out:
Number of bedrooms and bathrooms
Square footage
Lot size
Recent upgrades (e.g., new roof, remodeled kitchen)
Unique features (e.g., home office, bonus room, backyard fire pit)
Use bullet points or bolded phrases to make this information easy to find.
4. Help Buyers Imagine Life There
Now bring the lifestyle to life. Help the buyer visualize their day in the home:
“Enjoy your morning coffee on the sunlit patio, then take a short stroll to the nearby farmer’s market. This home offers the perfect blend of quiet retreat and urban convenience.”
These details help buyers form an emotional connection—which often leads to faster decisions.
5. End With a Clear Call to Action
You’ve got their attention—now tell them what to do next.
Try:
“Want to see it in person? Schedule a private tour today.” “Contact [Agent Name] to learn more or book your showing.”
Make it easy for them to take the next step.
Don’t Forget: Photos & Layout Matter Too
Even the best-written listing can fall flat without strong visuals. Include:
High-resolution, well-lit photos
Shots of every major room and outdoor spaces
Bonus: 3D tours or video walkthroughs for added impact
And don’t underestimate layout—break up text, use headings, and make it scannable.
Common Listing Mistakes to Avoid
❌ Using vague or generic language
Phrases like “cozy” or “charming” can feel meaningless if not backed up with details.
✅ Say this instead:
“This 850 sq ft bungalow features warm hardwood floors, a wood-burning fireplace, and a fully fenced backyard.”
❌ Skipping the essential details
Leaving out square footage or number of bedrooms? That’s a deal-breaker for many buyers.
✅ Make sure your listing includes everything they need to make a decision.
❌ Ignoring the neighborhood
Location matters. Is there a park, a great coffee shop, or a top-rated school nearby? Mention it.
“Located just 5 minutes from downtown and walking distance to parks, restaurants, and local shops.”
Final Thoughts
Writing a great real estate listing isn’t just about words—it’s about strategy.
By focusing on what matters to your buyers, using clear and honest language, and supporting your words with high-quality visuals, you can create listings that don’t just inform—they inspire action.
Want help creating high-converting listings or building a site that showcases them beautifully?
Let’s chat. We help real estate professionals design websites and content that turn clicks into closings.
References:
